World Class Presses, Mexican Local Sales and Service

After years of building quality presses for other press companies SEYI decided it was time to establish their own presence in North America. In 2000 SEYI America was officially formed with the goal to build dependable presses that were on the cutting edge of technology.
SEYI Mexico Team 

Considering the constant growth within the Mexican market, SEYI saw the need to give the Mexican customers the faster, qualified and reliable local service they needed. In 2014 SEYI Mexico`s office opened its doors in Monterrey, Mexico. The office currently has two Sales Managers, two Service Technicians, an office administrator and the constant support in Service and Engineering from both SEYI America´s and Taiwan`s HQs offices.  

Press installed in the Bajio Region
SEYI has experienced rapid growth in the Market with installations of mechanical and servo presses in the Bajio Region, North East and North West regions. SEYI Mexico is experiencing such growth that it will be adding a Service Technician to offer better customer service, more technical support and give whatever attention is requested by their clients. In addition to that, SEYI Mexico has available spare and replacement parts for servo and mechanical presses to achieve faster solutions.

Servo Press Intstall in Monterrey
The local support does not end here, SEYI Mexico is building a strong network of distributors and a solid relationship with suppliers of auxiliary equipment like safety curtains, feeders, mounts, QDC, etc. SEYI Mexico is the best option to deliver the turnkey projects that clients nowadays need.  

SEYI Mexico's office in Monterrey
Today, SEYI has over 2,000 presses installed in North America, more than 150 presses of them are in Mexico and many more are scheduled to be installed in the near future. SEYI is also growing their presence in the virtual market by expanding their presence in LinkedIn, Facebook, Twitter, BlogSpot, and YouTube. SEYI strives to build relationships with their customers and to continue to be the go to company for complete solutions to your stamping needs.

Porfirio Diaz OTE #618 int. A, Colonia Centro, San Pedro Garza Garcia, N.L., 66200

The Manufacturing Facilities of Seyi

From Our Factory To Your Floor 

In addition to a sales and service team that spans the globe Seyi has two manufacturing facilities one in Taoyuan, Taiwan and in Kunshan, China which is an hour north of Shanghai. These facilities combined have over three hundred and seventy one thousand square feet of production space and employ over seven hundred people.

The Taoyuan plant just outside of Taipei is the home base of Seyi. The Taiwan plant is the where all production for global markets take place. At this point presses as big as one thousand six hundred ton have been built here for a variety of applications and markets across the globe.

The Kunshan facility in China has two production areas measuring over two hundred and thirty six thousand square feet. Production at the China facility is only for the China domestic market.

These facilities have an experienced work force. More than thirty percent of our workers have five or more years of experience. Both facilities use high end state of the art machinery for fabrication. Seyi has invested 3.4 million dollars in our own equipment while our competitors outsource critical machining.

To learn more about Seyi machinery and our presses visit our YouTube page to see our machines in action. 

An Overview of SEYI-Europe: The Perfect Mix of Direct Support and Trusted Partners

Established 2012, SEYI-Europe is located in Frankfurt, Germany.

From it's centrally located office, three technical project managers and service administration manage a network of full-service distribution and direct  factory representation in 6 countries including Italy, Spain, U.K., Austria, Germany, and Sweden.

Michael Juhl, SEYI-Europe General Manager, and his team cooperate with one of SEYI's longest full-service partners, Press Care, U.K. to supply responsive installation, integration, and service support of its growing list of European metal stamping companies.

Press Care has been working with SEYI since 2002 and carries a full range of SEYI spare parts.

In 2013, SEYI-Europe created a partnership with Finstanteknik, A Swedish tool, die, and specialty equipment and services company, to open a servo application and die optimization center, helping to further support the advancing trends in material forming.

As of 2015, SEYI-Europe has nearly 150 installations with an expected 20% increase. 

SEYI-America at A Glance – Investing in the people and technology to make a difference in customer service.

Since 1985, SEYI has been serving the North American metal stamping market.  In response to a growing customer base and ambition to directly serve our customers, in 2000 Seyi invested in its first factory-direct inventory warehouse and administration office in Walnut, California.

In addition to holding our stock presses, Seyi-California was set up as an administrative hub, housing Seyi’s logistics and accounting departments. The Walnut facility is also the home office for U.S. Western regional sales and parts of Mexico.

In 2006 Seyi continued its investment by opening a ten-thousand square foot engineering and service facility in Tullahoma, Tennessee. This facility stores over one million dollars in essential press parts inventory, houses a continually growing service technician team that is quickly deployed if the need ever arises, and offers technical training, demonstrations, and engineering integration.

In 2010, Seyi started a Cleveland, Ohio office for Midwest territory development. Early in 2015 the Cleveland office added a new sales manager to work alongside the Regional Sales Manager of the Midwest in response to continued growth. 
In 2014, Seyi once again expanded its North America investment with the opening of Seyi-Mexico, located in Monterrey, Mexico. The Mexico facility is similar to Tennessee in that they store important parts and house an easily deployable service technician staff.

In addition to our factory-direct offices across the continent, Seyi relies on a vast distributor network. Our distributors are experienced professionals who can optimize your project with the right pressroom equipment and integrated automation.

Today, Seyi-America has over 2,000 presses installed in North America, and have been fortunate to build a very loyal customer base. As the future unfolds, we’ll continue to invest in the people and the resources required to stay on top. In addition, we are a strong proponent of using social media to strengthen our presence.  Through LinkedIn, Facebook, Twitter, Blogspot, and YouTube, we can extend our responsiveness and make it more convenient to interact with customers and stay on top of industry trends.

SEYI Presses Video Case Studies - GOBAR Systems - Mexican Contract Stamper Successfully Shifts Manufacturing

Gobar Systems, Inc (Matamoros, Mexico)
Mexican Contract Stamper Successfully Shifts Manufacturing Strategy from Dedicated Automotive to Larger Market Mix with SEYI Straight and Gap Frame Presses


Twenty years ago, Mexican stampers had a fairly straightforward path to success—often tied to a stamped parts dedication for one or two different customers. For these same companies today, survival has led to market diversification, increased services provided, and often, new manufacturing methods to improve upon quality and/or production rates. One company found just across the border from Brownsville, Texas, Gobar Systems, Inc., has met the challenges of an ever-changing marketplace…and has done so with the help of SEYI Presses, Inc.
Defining Gobar’s Capabilities
The Gobar name was created as a family operation and is a derivative of two family names…Gonzalez and Barron. The company started out as an automotive stamper supplying interior part (especially dashboards) stampings to the likes of General Motors and Delphi. Then, a shift to supplying complete sub-assemblies that included a large amount of value-added operations (IE: welding, fastening, part insertion, etc.) to this same customer group grew their capabilities even more. Today, the company is viewed as a comprehensive contract manufacturer involved in the processing of metals, plastics, and electronic components/assemblies. Their 90,000 sq ft stamping facility has been in operation for more than 20 years and employs 75 associates. World class standards and lean manufacturing principles are practiced. A total of 25 stamping presses are in operation and tonnages range from 66 to 660 tons. A second state-of-the-art stamping facility was added in July of 1998. Both facilities produce a wide range of parts for numerous industries including automotive air bag components, car stereo chassis and dashboard components, home appliance parts/assemblies, fire and safety components for extinguishers and the like. They also operate a considerably-sized plastics division (87 associates, 7 injection molding machines from 55 to 165 tons). Key customers include Autoliv, General Motors, Delphi, Bosch Systems, Kidde Corporation, and others too numerous to include.
Evolving from “Delphi heavy” into Other Non-Automotive Opportunities
“We realized that our 100% automotive roots needed to be diversified when we had financial issues with a key customer a number of years back,” states Rolando Gonzalez Baron, Gobar President/CEO. “At one time in our early stages, we were about 90% dedicated to Delphi. Both we and the customer knew that this was unhealthy and the goal was to diversify to other markets and other types of manufacturing operations. While we still serve automotive customers with pride, our current customer base is about two-thirds non-automotive. Additionally, we’re not just a stamper…50% of our current business base is in metals processing, but our growth toward plastics and other advanced materials is also key to our success.” A key goal for Gobar is to target an equal amount of business from automotive, plastics processing customers, and all other contract manufacturing sectors such as telecommunications, medical and consumer goods.
While the company has shrunk in employee size from 600 to 250 total employees, their annual sales growth has gone from $20 million to nearly $45 million. Key to that was found in the market and operation diversification, but also through their growth in the automation of nearly every production operation, investments in capital equipment improvements, and always seeking out more value added purposes found throughout their manufacturing facilities. Part of that rationale includes their taking automotive work that offered much smaller lot size production than typical contract stamping operations (although they can perform lot size production in the tens of thousands, as well).
Tooling Up To Meet Future Challenges
“We were tooled up to do a lot of GM’s component/bracket work in the mid- to late-eighties,” stated Rolando. “Then, an influx of competition hit our area. We knew this would take a toll on our electronic component business. We went from no area competition in 1986 to four local competitors in 1992 to more than a dozen area companies vying for their type of business today. We knew that we had to change our lower tonnage, c-frame press stampings to produce larger and more sophisticated stampings and assemblies.” And that took both a broader vision and a new mix of presses.
“Our older, lower tech smaller presses weren’t going to allow us to meet our growth goals,” states Rolando. “We were using the used equipment from our German joint venture partner initially and struggled with maintenance issues. We then started investigating all of the press technologies out there…from C-frames to straightsides and even link motion presses. We liked what we saw in SEYI’s presses, both in technology offering and purchase price. And after twenty years of SEYI’s in operation here, we haven’t regretted the decision once.” A total of nearly two dozen SEYI presses have been installed over the last twenty years. Gap frame and straight side presses ranging from 66 to 660 ton models are used throughout the plant.
But it demanded more than just the need for higher tonnage presses for bigger part production. It required a much broader vision toward delivering the complete answer to the customer. And to maintain that competitive edge, Gobar invested in building their own dies, became much more involved in the design end of the process (overall part design and the manufacturability of the part’s production), improving production training and greater understanding of the manufacturing process for their associates, and driving the organization to become more value-added in their overall mindset. And a diversification into markets never served before, as well as increasing their overall capabilities to produce tougher jobs. “Today, we can produce both simple stampings and more complex parts/assemblies…our niche is making what others around us cannot do,” says Rolando.
This has really helped their profit margin growth. For example, their initial bracket production only netted 3-4% profit on average. But as they added more value-added work and contract manufacturing concepts, the margins grew in leaps and bounds.
Another manufacturing success key is found in the elimination of most manual secondary operation-heavy work. “It’s a very labor intensive operation and we can’t compete with those in China, Vietnam, Malaysia and other areas,” Rolando says. “They pay much lower salaries in these areas, but we also have more restrictions on environmental compliances, human rights issues, and other “democracy” factors…and all of these have a cost that they don’t have to consider.” Where possible, they help redirect the overall design and/or build their tooling to eliminate as many secondary operations as possible.
Link Motion Presses Key To Future Growth
Sometimes, using higher technology can allow you to make the part/assembly better and/or faster than traditional methods. Gobar sees SEYI Link Motion technology in that vein.
“We were easily sold on the fact that link motion could grow our productivity rates in very substantial amounts over traditional presses,” explains Rolando.
SEYI’s link motion design offers the following benefits:
  • increased approach and return slide speeds paired with appropriate pressworking speeds enable faster production rates (up to a 30% increase in many cases),
  • reduced material springback due to slide velocity slowdown,
  • extended die life performance due to decreased shock, noise, heat and vibration,
  • multiple functions in a single machine…draw work, forming, blanking, etc.
One would think that getting the customer to believe in a totally new process—moving from hydraulic pressworking to do the draw work in a progressive die mechanical pressworking operation—is the toughest part of the job. “Because we felt confident that we could switch the process over, we had their blessing to proceed with prototyping, and, with that success, on to prove all of the production tests for this part,” stated Rolando. “We said that we could increase production rates by two or three times over their older methods and so they came in and validated our processes. And it all worked out beautifully. But it takes a special kind of trust and respect between the customer and vendor to make something like this work out. The SEYI link motion presses were key to this success.”
“And in the end, most of our customers don't care exactly what type of process or what type of machinery you use,” adds Rolando. “What they are interested in is that you are stable on your quality and that you are competitive in price, and that you can deliver because you have the capacity to produce what they request. But I can tell you that we feel very comfortable that our SEYI presses are going to produce a stable part and that we are going to produce a stable part with processes that no one in the past thought could be done.”
A big part of these capabilities comes from a R&D Center that was introduced in 1999. The operation is focused in developing new tooling designs…engineering high tech automation and robotics technologies…utilizing the latest in CAD/CAM design…incorporating wire EDM for tooling production…and most important, ensuring Gobar’s total involvement of the manufacturing process—from the front end concepting and design throughout the entire tooling build and tryout. They have also integrated a strategy of utilizing press sensors to help with improving press operations and part inspection.
Pertaining to part quality, Gobar has met the challenges of tight tolerance stampings that both automotive and electronics markets are asking for. Dimensional tolerances can be as tight as one-tenth of a millimeter on some parts. “We have great presses to make this happen on a regular basis, but it takes all of the elements of the process…the die design, the precision of the feed equipment and all other elements are just as critical,” Rolando says.  “It’s important that you've got your coil payoff in line and you don't have issues such as camber. All of these factors and more are important to a good quality operation.”
The Importance of Reliability/Uptime to a Mexican Stamper
Gobar has been utilizing SEYI presses for more than twenty years and the reliability factor has been key to why they endorse their performance. And this is especially important when you’re talking about a region of the world in which next-door parts and service support isn’t readily available.
“They’ve really held up to the promises made from the early days,” states Rolando. “ Our press uptime has been great and whenever we’ve had some type of issue, they’ve been quick to respond to our needs. These presses have evolved from dry clutches to the use of more reliable wet clutch technology. And our uptime seems to be better with the link motion technology…not to mention it’s faster and delivers better quality parts. In our experience, SEYI just doesn't sell you and then abandon you. They’ve worked with us on as-needed repair issues promptly and they’ve set us up on a good preventive maintenance schedule.  They've been training us so well that our technicians are fairly self-sufficient for maintenance and repair work. As for the factors of investment price and overall quality and performance, we are more than satisfied with our SEYI presses.”
On Gobar’s Future…
Gobar views overall growth and improvements in two areas. The first one can be found in their training commitments. The company operates their own “corporate university”, a place in which their people (other local companies send key personnel there for training, too) are sent for various training disciplines.  Their overall purpose is to “enable our associate’s competencies to achieve the goals and objectives of the organization with a strong emphasis on a culture of discipline, quality, precision and teamwork.” A wide range of subjects are taught including CAD/CAM and other programming, mechanical engineering, management, quality control and others. It is a focused learning environment that they feel that no area training center can match to fulfill their needs.
Secondly, they see a growth in being able to do more sub-assembly work across a wide range of materials. “Our customers are continuing to reduce their supplier base, and for us to keep existing work and grow into new opportunities, we’re finding ways to process sub-assemblies with metals and plastics or composites or even the new higher strength steels or other metals,” adds Rolando. “Our goal is to be able to keep the customer happy with the increasing value-added services that they are looking for.”

SEYI-Mexico Case Study - Improving Accuracy and Repeatability at Manufacturas Estampadas, courtesy of JJ Journal

Maintaining a Full-Revolution Press

Does your facility currently use a full revolution press? If so, you should know these types of presses are not compliant with current OHSA 1910.217 standards. A full revolution press is only capable of stopping at top dead center and safeguarding a full revolution press is more complicated than it is with air clutch presses. I have had conversations with many engineering managers who are interested in “bringing the machine into compliance”, but what these companies are not aware of is that the cost of bringing these machines into compliance often exceeds the original cost or the cost of a replacement.

Some highlights of the OHSA standard requirements are: 1) The press must have a single stroke mechanism usually this applies to machines with foot treadles. The system would then only run through one cycle and would have to be activated again before it went through another. This is usually accomplished by adding a mechanical retrofit device or a conversion to a two hand trip control system. 2) If the press is equipped with a two hand trip device, it must have anti repeat capability so only one stroke occurs. 3) Two hand trips must require concurrent use of both hands to initiate a stroke. 4) The press must have a main power component capable of being locked off. 5) The press must have an under voltage starter with under voltage protection. 6) The press must also have an appropriate point of operation safeguarding. 

You can see this is an involved process and expenses can add up quickly. There is a very good chance that you would be able to add a new press complete with a warranty that could make your production more efficient to your facility for just as much or even less than it would take to modify the older non-compliant press that is on your floor. We will even discuss the removal of your old press with you.

Our distributors and project managers specialize in matching you with a machine that meets your needs and keeps your facility safe from fines and injuries that can occur with a non-compliant machine. We look forward to sharing more information with you.

Seyi Sales and Service: A company on the rise!

For Immediate Release:  SEYI America and SEYI Mexico Double Sales and Service Support  

August 3, 2015- Tullahoma, TN, SEYI America and SEYI Mexico are pleased announce the addition of new hires for both sales and service support throughout North America.  For SEYI-America, three new field service technicians, an inside technician, and a sales support administrator have been added at the Tullahoma TN Sales and Service Center.  At the Walnut, CA and Cleveland, OH offices, additional sales managers have been added to bolster territory support. In Mexico, another service technician and sales manager have been added to the Monterrey, NL Sales and Service Center.

According to Lanny Griffin, V.P. of SEYI-America Sales and Service, “With the addition of the new employees and some internal re-organization, we’ve more than doubled our support and service in a little more than a year.  We have up-scaled our communication with SEY’s other global divisions, enhanced our large, turnkey project and servo resources, boosted our factory-direct service and partnered service providers, and are stocking more inventory presses and spare parts in Tennessee, California, and Mexico.”

A major emphasis for the new hires has been in response to more large, turnkey and servo projects:

“Virtually all of our projects are becoming turnkey, with more and more global interaction,” states Scott Braito, Large Press Systems Division Manager.  “The additional internal personnel and service partners better prepare us to manage the complexities.”

“For servo projects,” Says Randy Kish, Servo Press Division Manager, “we’re developing the next layer. Our current U.S. and Mexico servo technicians have hundreds of hours of servo experience. We’re adding to this, and can now fully implement application support and customer training.”

The added resources at SEYI-America and SEYI-Mexico have residual gain by amplifying SEYI’s factory-direct support for customers doing business in the U.S., Mexico and other parts of Latin America.

 “With our customers doing “business without borders”, there are natural expectations to have “borderless” suppliers,” says to Alberto Garcia, RSM – Latin America Division. “We know that factory-direct support this is the best way to achieve this, and we’re making the investments.”

According to Horacio Peña Villarreal, RSM-SEYI-Mexico, “The additional personnel at the Monterrey N.L. Sales and Service Center are part of planned expansion since opening the office last May. “In addition, we are also supplying more spare parts,” having recently started stocking Wintriss controls components (Wintriss is SEYI’s standard controls and automation supplier).  This is a huge value to our customers doing business in both the U.S. and Mexico.  We can provide much better response by having the parts readily available.”