Amidst a dark hall, forklift fumes, and the most complicated equipment move-in for SEYI at a Mexico show…ever, Horacio Peña Villarreal and Marclea Hinojosa Amarante received their “Baptism by Fire” into the wonderful world of show management, and kicked off their journey as the new leaders for SEYI in Mexico. They are young, bright, and ambitious, a resounding theme with SEYI around the world.
Shortly after opening ceremonies on Tuesday, May 6, SEYI made a formal announcement about the new branch office at an in-booth press conference. Here is the transcript…
With recent foreign investments in the area of automotive, appliances and electronics in Mexico, SEYI sees the need to provide more direct support and care to their current and future clients to ensure a quality service and a fast and efficient solution for their needs. The world is focusing on Mexico to be their production link for export to other countries and are also attracted to the local growing market.
SEYI decided to establish the office in the city of Monterrey due to the fact that the stamping industry has been there for many years, and in surrounding cities to it. Admittedly, around the country, automotive clusters are growing in other locations, so in the near future; SEYI expects to have direct support in these areas also to support these customers.
During the first two years, SEYI Mexico will have a workforce of five people in its offices in Monterrey. There will be a person focused on office administration and marketing, two people focused on direct customer sales, and two service technicians. This workforce is believed to meet the current needs of our customers and in the near future the hiring another sales person and a service technician will address in a more efficient way the personal attention to our customers and the market. Upon completion of these first two years, SEYI Mexico will have an office and warehouse space where we will have parts and presses for demonstration and research for the Mexican industry.
Both Horacio Peña Villarreal (Manager), and Marcela Hinojosa Amarante (Administration & Marketing) were trained for a year in SEYI’s corporate offices in Taiwan for insight into the product, and planning the strategy of this office in Mexico with all SEYI’s senior executives worldwide.
The objectives of this new office of SEYI in Mexico are to be able to reach and surpass the levels of customer satisfaction, increase the presence of SEYI in Mexico, and provide support for research and development for the industry in collaboration with educational institutions.
Established in 1962, SEYI has established a global leadership position in the metal forming industry over the past 50 years. SEYI manufactures mechanical presses, ranging in size from 25 to 4000 tons, at facilities located in Taiwan and the People’s Republic of China.
SEYI is expanding its Total Solution Service emphasizing peripherals such as feed mechanisms, transfer equipment, and other ancillaries to maximize SEYI press productivity. SEYI’s servo presses are highly-integrated, exquisitely designed, durable, smart, energy efficient and environmentally friendly presses that feature the latest user-friendly interfaces, safe system designs and robust machine structures. The stylish exterior designs of SEYI’s presses differentiate them in the market and communicate their quality and value.
SEYI's products are sold to customers in over 40 countries around the world and have received numerous quality and industry awards. SEYI has supplied the world’s leading car companies in the automobile industry. The auto, aviation machinery and medical equipment industries are expected to be future areas of growth.
The Company completed an initial public offering of its common stock in 2002 and is traded on the Taiwanese OTC (4533 TT) market.